How might we visualize a closed-loop manufacturing process?
When Nike wanted to tell the story of the most environmentally friendly and technologically advanced athletic wear in history, they turned to Brazenworks.
Standing 30-feet tall and made of hundreds of California native plants, recycled plastic bottles, colorful thread and Nikeʼs 100% recycled polyester high-performance gear, our interpretation of Nikeʼs closed-loop manufacturing process is a whirling, living mass.
Wrapping the historic columns of San Franciscoʼs Merchants Exchange building and Nikeʼs Expotique in Union Square, this branded installation tells the story of transforming plastic into polyester thread, and polyester thread into world-class garments.
In the last year, Nike doubled its use of recycled polyester, diverting 285 million plastic bottles from landfills. Lined head to toe, these bottles would make up 1,300 marathon courses.
Once disassembled, Brazenworks donated the sculptureʼs 300 native plants to an ecological restoration project in San Francisco.
Closing the loop indeed.